Southwire wire, cable and conduit, along with Southwire Tools has solutions for your construction, industrial and electrical contractor installation needs. Southwire provides industrial shielded and non-shielded THHN, THHW, XHHW, cable-in-conduit, flexible conduit, variable frequency drive cables and medium voltage cables.

Southwire solutions for electrical, OEM and industrial contractors include SIMpull coilPAK payoffs, SIMpull fish tapes, SIMpull Reels and SIMpull barrel cable drums for ease of installation.

Southwire Tools provides electrical contractors with the Maxis, XD1circuit pullers, QWIKrope pulling ropes wire and cable pulling heads, cable cutters and handheld tools.

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Promotion runs through July 1, 2019

Werner Electric Supply and Southwire® are excited to partner to bring you great pricing and reduce labor for wire pulls with Southwire® SIMpull™ REEL™

The SIMpull™ Reel revolutionizes the job site by allowing one person to safely move a reel that weighs up to 6,000 pounds without a need of a jack stands or other equipment.


  • • Eliminates the need for pallet jacks
  • • Significantly easier and safer to move reels throughout a job-site
  • • Reels fit through 36" wide doorways
  • • Allows reel to be placed right next to feed conduit/point
  • • Eliminates the need for reel jacks and arbor tube/conduit


  • • Independently rotating outer flanges
  • • Separately rotating inner reel
  • • Integral magnetic reel chocks
  • • Integral payoff tension adjustment
  • • 6000 pound maximum load capacity
  • • Reel size: 51"H x 32"W
  • • Can be used with colored feeder wire, cord, and CU & AL SIMpull™ products


Maxis XD1 Extreme Duty Cable Puller

Eliminate the need to pull by hand with the Southwire Maxis XD1 Circuit Puller. 

Southwire Industrial Cable

Meet your industrial cable needs with medium voltage, flexible tray, VFD, VNTC, and TGGT high temp cables.



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Contact Information

Ted Quick

Senior Product Manager -

Wire and Cable